MEDIA RELEASE - FOR IMMEDIATE RELEASE, NOVEMBER 27 2006

DRIFT AUSTRALIA ANNOUNCES 2007 TOYO DRIFT AUSTRALIA SERIES CALENDAR

 
Beau Yates; 2006 Toyo Drift Australia Series Champion and the first Australian Drift Champion.
Image available for media use. Click for high-res, please credit Nathan Wong.

Fresh from a successful 2006 season in which the first Australian Drift Champion was crowned, Drift Australia is pleased to announce the schedule for the 2007 Toyo Drift Australia Series.

The series’ third season will kick off with a milestone event - the first visit by Australia’s top line drift competition to West Australia’s Barbagallo Raceway, on February 24-25.

After visits to South Australia, Queensland and New South Wales, the Championship will end at Oran Park Raceway, as it did in 2006, with the September 22-23 season finale.

“We’re really excited about the 2007 Toyo Drift Australia Series,” says Drift Australia’s Wayne Boatwright. “The last two years have been a massive growth period for drifting in Australia. The level of driving talent, professionalism and corporate support has increased out of sight.

“We feel this calendar, in particular our first trip to West Australia, will help continue this growth. Drifting has an enormous following in Western Australia and Barbagallo Raceway is a terrific venue for competitors and fans.

“It’s sure to be a great way to start the season.”

Having come on board with Drift Australia in 2006, Toyo Tyres will continue their support of the series, remaining in the role of the series’ naming rights sponsor.

“Drifting is an exciting, high-growth sport and we are committed to helping it develop even further,” said Toyo’s Clinton Joyce.

“We are very happy to be able to continue our partnership with Toyo Tyres,” said Boatwright. “Toyo have been a long-time supporter of drifting both in Australia and internationally.”

As part of the continuing evolution of drifting in Australia, Drift Australia will introduce a franchise-style licencing system for entrants participating in the 2007 Toyo Drift Australia Series season and beyond.

The system will enable teams, drivers or companies to purchase a licence, and control one of 32 guaranteed positions in the series.

“The new Drift Australia Licence system creates a solid foundation for teams to build upon,” Boatwright explains. “The primary purpose is to create more investment and sponsorship support, along with even more opportunities for drivers.

“There are a number of exciting new developments taking shape for 2007, with new teams, cars and drivers in the pipeline.

“2007 certainly looks like it will be the best and most competitive Toyo Drift Australia Series season yet.”

Further announcements about the 2007 Toyo Drift Australia Series will follow in the coming months.

For more about the Toyo Drift Australia Series, head to www.driftaustralia.com.au

About the Toyo Drift Australia Series

Formed in 2005 as part of the massive growth of drifting in Australia, the Toyo Drift Australia Series is the official Australian Drifting Championship.

In 2007, the Toyo Drift Australia Series will feature Australia’s top drifters battling it out side-by-side and sideways in a five-round Championship across four states.

Originating in Japan, drifting is a form of motorsport where drivers are rewarded for car control and harnessing the art of carrying their car sideways through a corner.

Since it first arrived in Australia around the turn of the century, drifting has become one of the fastest growing forms of motorsport in the country, and now has a strong following of spectator and commercial support.

For inquiries or further information, contact Mitchell Adam, Token Cameo Consultancy ::
|| P :: 0403 431 890
|| E :: mitchell@tokencameo.com || W :: www.tokencameo.com ||
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